Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (2024)

If Hailey Bieber is the "clean girl" manicure muse, Matilda Djerf is, without a doubt, the hair icon. The Swedish influencer's signature fuffy blowouts and slick buns have had TikTok in a chokehold since 2021, and she's just as well known for her baby blonde highlights as she is for her fan-favorite clothing line and idyllic content. In fact, Djerf's hair is the closest modern equivalent we have to "The Rachel," with the hashtag #MatildaDjerfHair garnering TikTok views in the millions.

Considering that her clothing brand, Djerf Avenue, was born as a way to share her staple pieces with the world, it makes sense that her first foray into beauty would be hair products that make it easy to achieve her signature style. It's something her fans have been manifesting for years and something Derf herself has been dreaming up for just as long.

And on March 27, everyone's dreams are coming true with the launch of Djerf Beauty, a curated selection of two easy to use hair products. Ahead, she fills us in on the launch, and team Byrdie shares our honest reviews.

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (1)

The Inspiration

According to Djerf, she expanded into hair products for the same reason she started her brand in the first place: selfishly. "I myself have never actually found hair products that I really, genuinely love," she tells Byrdie. While she's admittedly never been super into makeup or skincare—though she's trying to learn—hair has always been one of her favorite modes of self-expression. So, with the support of her Djerf Avenue team, Djerf set out to craft the two dream products her routine was missing: the On the Go Styling Gel ($22) and The Breezy Styling Mist ($27).

Her team had been discussing the expansion since 2021, and Djerf Beauty's formulation starting in 2022. Despite not having any prior beauty experience, it was important to the Djerf Avenue founder that the products were made with the best of the best ingredients. Her Breezy Mist product, in particular, took quite a few iterations to get right.

Djerf was adamant that the formulas were made without what she calls "filler" ingredients. "I really wanted all the ingredients to serve a purpose. If it's not, then we don't want it in the formulation." Ethical sourcing was also a main priority, as was the 100% PCR (post-consumer recycled) packaging sourced in Europe.

Fragrance was also top of mind for Djerf, who says she's a "nightmare when it comes to scents." She didn't want anything too sweet or heavy, and settled on what she calls a "universal" sandalwood scent with a hint of cardamum—a nod to Swedish cardamum buns.

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (2)

The Products

Djerf's hard work resulted in two essential products. "I always have a blowout, a sleek bun, or ponytail," she explains. "I've never found products that helped me achieve those two styles. I've always had to mix two or three different products to get the effect that I wanted."

The first of the two products, the Breezy Styling Mist, is the secret to Djerf's bouncy blowout. The mist is a multi-use spray that adds volume, hold, and heat protection—a must on Djerf's hair styling checklist. It can also be used on dry hair as a refresher spray if you need a little zhush. "We really wanted the heat protection to be in the styling mist," says Djerf. "It's the only product you'll need—you don't need to use a heat protectant and a texture spray."

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (3)

Alongside hydrating ingredients like sunflower seed extract (which also helps protect color-treated hair) and aloe, Djerf added salt to the formula to "give it that breezy feeling." She says that one of her favorite ways to use the spray is as a finishing product. "I do my lunch workouts, and when I get back to the office, [my hair] looks tired," she says. "I just like to spray a little bit and then go in with a round brush, and it adds the volume."

When Djerf's hair isn't in a blowout, it's slicked back, which is where the On the Go Styling Gel comes in. The gel is another multi-use product that sits somewhere between a traditional gel and a cream. Shine was of the utmost importance to Djerf, who didn't want the gel to feel at all waxy or stiff—she credits the squalane in the formula for "a beautiful shine" that always gives her compliments. There's also marula oil, aloe, and glycerine for extra hydration, and the gel can be used both to slick back the hair, smooth flyaways, and define curls.

Despite the hold, Djerf insists that the gel is soft and silky, even after applying several layers. In fact, she says she's even taken her hair down from a bun and brushed out the gel with no weird crunchiness or flakes.

The Reviews

Star Donaldson, associate social media director

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (4)

"A hair gel formulated for all hair types rarely works for my 3c/4a hair, but this gel really blew me away. First, it smells amazing! So many curlproducts smell like desserts or an island vacation. This gel has a lightvanilla and slightly woody scent that compliments my daily fragrance wardrobe. Plus, the scent really lasts all day, which is major for me. The best use-case for my hair texture is to use this as a curl-defining gel. I apply it to wet hair, and it gives my curls great definitionwithout being crunchy. I love this gel so much I've been saving it for special occasions."

Bella Cacciatore, news editor

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (5)

"I am not a pro when it comes to at-home blowouts, but I do think the Breezy Mist made a difference! It gave me more volume than when I usually blow out my hair, and it stayed longer than usual. I usually avoid styling products because I hate how they feel in my hair, but this one doesn't feel sticky or crunchy, and the smell really is amazing—like an expensive NYC hotel lobby. My favorite way to use this, though, is as a refresher on second-day hair. It brings my hair back to life if it's looking a little sad and gives my waves some oomph, thanks to the salt in the formula. Just be sure to use a little and brush it out well, as it can get a little crispy on dry hair."

Olivia Hancock, editor

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"This gel is very lightweight but provides a sufficient amount of hold, lightly defining my curls and taming flyaways. I love that it doesn’t leave a crunchy, flaky hold behind once it dries—it also doesn’t make my hair feel dehydrated like some other gels can. Instead, my hair still feels incredibly soft after applying the gel. Overall, I found it works great to refresh my wash and go, and I’m excited to see how else I can incorporate it into my routine."

Holly Rhue, editorial director

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (7)

"Djerf Avenue basically bottles up Matilda's fluffy, effortless blowout with the Breezy Styling Spray. I sprayed it onto damp hair before using my Dyson Airwrap and found that it helped me achieve more of a textured, wind-blown look (as opposed to perfectly polished curls). On day two—pictured here—I used it as a refresher spray on my ends and roots, which definitely pumped some volume into my flat roots and left my hair smelling unbelievably good. I'm definitely a fan!"

Djerf Avenue beauty will be available to shop at djerfavenue.com as well as the brand's NYC pop-up on March 27.

Matilda Djerf's First Hair Products Will Help You Get Her Signature Fluffy Blowout (2024)

FAQs

What products does Matilda Djerf use on her hair? ›

So, with the support of her Djerf Avenue team, Djerf set out to craft the two dream products her routine was missing: the On the Go Styling Gel ($22) and The Breezy Styling Mist ($27).

What hairstyle does Matilda Djerf have? ›

The butterfly haircut is one of those trends. Popularised by Swedish influencer and entrepreneur Matilda Djerf, the haircut references the ultra-feminine styles of the '90s seen on the likes of Pamela Anderson and Cindy Crawford.

Does Matilda Djerf have thick hair? ›

Understanding your own hair type is crucial in order to achieve similar results to Matilda's. Her hair is thick and wavy, but every head of hair is unique, and it's important to know the characteristics of your own hair in order to determine what steps you need to take.

Is Matilda Djerf blonde? ›

It's an effective aesthetic, one that has earned Djerf 3.1 million followers on Instagram and another 1.5 million on TikTok. But Djerf is, perhaps, most immediately associated with her full-bodied, rooty, bleached, and shagged blonde hair, a scroll-stopping feature of nearly every one of her posts.

What does glass hair do? ›

Glass hair is perfectly smooth to the touch. Frizz and flyaways are eliminated, and the hair feels soft as silk. This silky smooth texture is essential to achieving this extremely polished look.

What's the difference between layers and butterfly cut? ›

Often, layered cuts are more graduated throughout your hair, whereas a butterfly cut focuses the layers around your chin and the ends of the hair. Butterfly cuts tend to be primarily about the shape, and less about adding texture and dimension through varied lengths of layers.

What is a butterfly cut? ›

The butterfly cut is a very layered, feathery haircut thats longest layers fall just below the shoulder. Shorter layers are cut around the crown of your head to create the illusion of having shorter strands. “The shortest top layer falls about two to three inches below your chin,” Brook says.

What is the viral butterfly haircut? ›

Which may be why Google searches for the “butterfly cut” are up 70 percent globally right now. Like the butterfly itself, the style features shorter, face-framing layers around the face (like the butterfly's top wings) and then longer layers beneath, like the lower wings.

How did Matilda Djerf get so famous? ›

She began uploading photos of herself in places like the Caribbean, Australia, and Bali to Instagram, quickly amassing a significant following of 100,000 — a sizable chunk, especially by 2015 standards. “When I was younger, I knew that I wanted to do something that helped other people,” Djerf tells me.

Who has the thickest hair? ›

Asian hair is by far the thickest of all hair types – 80 - 120 µm in diameter. Because of its extra diameter, it is also the strongest, and most resistant to damage.

Who has the thickest hair type? ›

Hair texture.

Caucasian hair usually appears thicker since it is more difficult to see through the scalp than other ethnic hair types. However, Asian hair is the thickest and coarsest hair of any ethnic group. Unfortunately, Asian hair usually does not cover the scalp as fully.

What brands does Matilda Djerf wear? ›

Djerf is often photographed wearing a pair of mules or ballet flats, pairing them with pants, skirts, and dresses alike. While hers are largely vintage Chanel, Manolo Blahnik, mules or ballet flats under $100 can be found at long-trusted brands such as Steve Madden and Sam Edelman.

Does Matilda dye her dad's hair? ›

She takes her father's hair tonic and pours most of it down the sink. She then replaces it with her mother's hair dye. Matilda leaves enough of the purple hair tonic in the bottle so that her father won't know something is wrong. There is enough purple color so that it even looks the same.

What color does Matilda dye her father's hair? ›

Wormwood dyes his lush black hair blonde as a result of Matilda's trickery. Mr. Wormwood looks utterly foolish, and Mrs. Wormwood shows her own vile character when she mocks him and laughs at his misfortune and embarrassment.

Who is the creator of Aunt Jackies hair products? ›

blackfervent - Meet DWAN WHITE founder of Aunt Jackies... | Facebook.

What hair care products does Zendaya use? ›

Because shampooing too often strips the oil from my hair, I'll wash every third day with CHI Argan Oil Plus Moringa Oil Shampoo ($31.95 at Cosmetics Now). But every single day I use the CHI Argan Oil Plus Moringa Oil Conditioner ($32.95 at Cosmetics Now),” she told Seventeen of her washing routine.

How do you use glass hair products? ›

Apply directly to lengths. Use 1-2 doses for fine hair, 2-3 doses for thick hair. Massage for 10 seconds. You may feel a slight warming sensation when the product activates.

What is the hair product Jennifer Aniston uses? ›

Living Proof Restore Repair Mask

Aniston loves this deep-conditioning treatment to keep her hair looking healthy between styles.

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