Ulike Dominates Hair Removal Market!-shoplus (2024)

The pursuit of beauty is universal, and beauty and personal care products have always been highly sought-after categories on TikTok Shop worldwide. While cosmetics and skincare products are commonly associated with popular categories, the North American market, especially in foreign countries, has a high demand for "full-body hair removal care" due to dense body hair among locals. This need becomes even more prominent as spring arrives, and people begin to expose more skin, making hair removal a pressing beauty concern.

The Growing Demand for Hair Removal Products on TikTok Shop

On TikTok, the hashtag #hairremoval has garnered over 200,000 posts, where users actively share their favorite products and hair removal processes. Strong before-and-after comparisons in these posts fuel the desire to purchase among many.

Recently, Shoplus -'Products Search' section revealed that the top domestic hair removal device brand, Ulike, has showcased impressive performance in the past 30 days after joining TikTok Shop's US station. As of February 23, the 30-day sales volume for Ulike's product has reached nearly 4000 units, with an estimated GMV of $925,100, and sales are still on the rise.

Ulike Dominates Hair Removal Market!-shoplus (1)

"In the small shop, 2 best-selling items are sold at an average price of $229, mainly consisting of 2 star models from Ulike."

Ulike Dominates Hair Removal Market!-shoplus (2)

For promotion, the small store primarily relies on mainstream short video influencers to sell goods, with the sales of the top three short videos exceeding $300,000.

Ulike Dominates Hair Removal Market!-shoplus (3)

The most successful influencer promotion in the United States is a one-minute video posted by @savagemomlife. She openly expresses her love for the Ulike product, and the video, viewed over two million times, resulted in sales of $88,900.

Ulike Dominates Hair Removal Market!-shoplus (4)

Under her video, people in the comments section expressed their desire to have the same product and asked about its effectiveness.

Ulike Dominates Hair Removal Market!-shoplus (5)

In addition to influencer marketing, Ulike actively establishes its own brand account for product promotion, bringing the brand closer to customers. The account @ulikeofficial has been regularly updated in the past 30 days, mainly posting product introductions and recommendation videos. It now has over 70 million followers with more than 70,000 likes.

Ulike Dominates Hair Removal Market!-shoplus (6)

Before joining TikTok Shop in the US, Ulike had already started its overseas expansion, launching on well-known e-commerce platforms such as Amazon, setting up independent websites, and expanding influencer marketing and brand promotion on TikTok, YouTube, Instagram, Facebook, Reddit, and other platforms.

Global Hair Removal Device Market Size and Growth Trends

On TikTok, search for hair removal, and you will see multiple posts promoting and trying out Ulike's brand. You can check it in the 'Hashtags Ranking' section of shoplusTikTok Creator Center,The exclusive tag #Ulikehairremoval has already accumulated over 3500 videos.

Ulike Dominates Hair Removal Market!-shoplus (7)

Blogger @angemariano recorded an unboxing video for the Ulike hair removal device 1 year ago, comparing the effect and user experience of the Ulike laser hair removal device with traditional hair removal wax to promote the good effect, comfortable body sensation, and non-skin damage of the Ulike hair removal device, also gaining over 37,200 likes and 885,000 views.

Ulike Dominates Hair Removal Market!-shoplus (8)

In 2021, the global hair removal device market size was $10.8383 billion, and is expected to grow at a compound annual growth rate (CAGR) of 8.6% during the forecast period. In the current scenario, people are paying more and more attention to their appearance management. With the increase in disposable income levels, expenditure on personal care products is also increasing. Furthermore, with the technological development of personal care products, people are increasingly inclined to use non-surgical methods with lower risks to achieve beauty effects.

Ulike Dominates Hair Removal Market!-shoplus (9)

According to the product type, the hair removal market mainly includes laser hair removal devices, intense pulsed light (IPL) hair removal devices, and other energy-based equipment. In 2021, the laser hair removal device segment accounted for the largest share of global revenue, exceeding 45.0%, as these products are widely used due to their fast treatment effects. These products have proven to be safer for all skin tones and hair colors, with less pain during the treatment process. With technological advancements, laser hair removal devices are expected to dominate the market in the forecast period.

Regional Market Analysis: North America and Asia-Pacific

By region, in 2021, North America occupies a dominant position in the market, accounting for 35.5% of global revenue, with laser hair removal devices becoming increasingly popular. With the growing awareness of beauty, the region's demand for high-quality and affordable hair removal products is increasing, as well as the rise in disposable income levels. The Asia-Pacific market is expected to grow the fastest between 2024 and 2030, particularly in developing countries.

In this context, cost-effective, lightweight, safe, and effective handheld hair removal devices will usher in a new round of growth in the global market.

Ulike Dominates Hair Removal Market!-shoplus (2024)


Does Ulike permanently remove hair? ›

Long-lasting results: IPL hair removal can provide long-lasting hair reduction, with some individuals reporting permanent hair loss after multiple sessions. This makes it a cost-effective solution in the long run.

Does Ulike work on pubic hair? ›

The Ulike Sapphire Air 3 IPL Hair Removal Device is a permanent hair reduction tool that whittles, and eventually destroys, body hair of all types, including coarse underarm hair, prickly leg hair, and errant bikini-line stragglers.

Is Ulike Air3 worth it? ›

Ulike Air 3 review: Verdict

If you're looking for a safe, effective solution for unwanted body hair that works from the comfort of your own home, the Ulike Air3 is your ticket. This handheld machine produces noticeable results, particularly if you have darker hair and lighter skin.

Can I use the Ulike everyday? ›

Ulike Air3 IPL hair removal device is recommended to be used 3 times a week on alternate days for the first 3 weeks. During this time, it targets most of the hair in the anagen phase resulting in an obvious decrease in hair regrowth.

Can Ulike be used on private parts? ›

Yes, Ulike IPL devices can be used on nearly every part of your body. However, please refrain from using them directly on your genitals, eyes, tattooed areas, birthmarks, or on skin with open wounds. Will hair ever regrow in the areas treated by IPL? Each individual's body and hair growth vary.

What hair removal do Kardashians use? ›

The Kardashian-Approved Laser Treatments

Kim often does her treatments late at night and is believed to use at-home laser devices. Khloe and Kylie, on the other hand, visit Sev Laser for Candela GentleMax Pro treatments.

How do celebrities remove pubic hair? ›

A majority of the credit goes to waxing services, especially preferred for its convenience and lasting effects. Waxing, specifically bikini and Brazilian waxes, is the secret weapon of many celebrities when it comes to fighting unwanted body hair.

Can I use Ulike for Brazilian? ›

This is so worth every penny. I have been using it every other day, shaving smooth prior to use each time. I use it on my full legs, Brazilian area, and armpits.

How often should you use Ulike hair removal? ›

Delivering 1 flash every 0.7 seconds, the Air 3 boasts unlimited flashes for a lifetime of smooth, hair-free skin. Use 3 times per week during your first month, twice per week during the second and third month, and finally once every month to maintain.

Is Ulike hair removal FDA-approved? ›


The devices are FDA-approved, clinically tested and dermatologist recommended.

How many times can you use Ulike IPL? ›

Visible results are usually seen in 4 weeks of continued use, and long-lasting hair removal can be achieved in 8 weeks, It is recommended to use it 3 times a week during the first month, 2 times a week during the second month. Does IPL work on all skin types and hair colors?

Does Ulike hair removal hurt? ›

Product details. Say goodbye to painful, time-consuming hair removal or expensive salon treatments with the Ulike AIR+ Hair Removal Device. The AIR+ device uses Intense Pulse Light and sapphire cooling technology to deliver a truly pain-free, salon-like hair removal experience.

Can I use Ulike on my stomach? ›

Highly recommend if you're sick of that unwanted hair. Read the directions, make sure to look away while flashing, and just be systematic about it. It really doesn't take very long to use it on a pretty good sized area like a chest and stomach.

Do you shave before using Ulike? ›

Yes, we recommend that you shave the treatment area before using your handset. Shaving the hair to the appropriate length will help IPL effectively focus on the hair follicles.

What happens if you use IPL without shaving? ›

If you don't shave before your laser hair removal session, the light energy may not penetrate the hair follicle, resulting in an ineffective treatment. In addition, if the hair is too long there is a risk of uneven coverage which can cause patchy results. Yes, you can shave up to an hour before your IPL treatment.

Is IPL hair removal permanent? ›

IPL isn't going to make every single hair on your legs (or bikini line, or wherever) permanently vanish, but both in-office treatments and many quality at-home IPL devices are FDA-approved for permanent hair reduction. You may need a few sessions to see results, though, and IPL treatments aren't for everyone.

How long does ulike hair removal take to work? ›

On average, IPL hair removal devices take somewhere between 1 month to 3 months to reduce hair regrowth significantly. With the Ulike Air3 IPL device, only 3-4 weeks (* refers to a decrease in hair count within 3-4 weeks, sourced from third-party laboratory testing reports.

Do I need to shave before using Ulike? ›

Yes, we recommend that you shave the treatment area before using your handset. Shaving the hair to the appropriate length will help IPL effectively focus on the hair follicles.

Top Articles
Latest Posts
Article information

Author: Golda Nolan II

Last Updated:

Views: 5381

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Golda Nolan II

Birthday: 1998-05-14

Address: Suite 369 9754 Roberts Pines, West Benitaburgh, NM 69180-7958

Phone: +522993866487

Job: Sales Executive

Hobby: Worldbuilding, Shopping, Quilting, Cooking, Homebrewing, Leather crafting, Pet

Introduction: My name is Golda Nolan II, I am a thoughtful, clever, cute, jolly, brave, powerful, splendid person who loves writing and wants to share my knowledge and understanding with you.